Personalized messages that actually feel like you wrote them

Whether someone just followed you back or you’re reaching out to your audience, a generic message doesn’t quite land the same way.

Every DM you send from BlueOrbit now supports personalization — welcome messages and broadcasts alike.

Two simple variables

Drop these into any message and they’ll be replaced with the real thing:

• {{first_name}} — the first part of their handle (e.g., “alice” from “alice.bsky.social”)
• {{handle}} — their full handle (e.g., “alice.bsky.social”)

That’s it. No complex setup, no profile lookups, no extra steps.

Before and after

Here’s what a generic welcome message looks like:

Now here’s what it looks like with personalization:

When alice.bsky.social follows you back, that’s exactly what she sees in her inbox — a message that feels like it was written just for her, not copy-pasted from a template.

Works everywhere

The same variables work in both Welcome DMs and Broadcast DMs. Write your message once, and every recipient gets their own personalized version.

The variables work silently. If someone’s handle doesn’t have a clear first name (like a brand or team account), it just fills in what it can. No broken text, no weird errors.

Why this matters

First impressions count. A personalized message signals that you actually see the person behind the follow — not just another number.

People who feel welcomed are more likely to stick around, interact with your posts, and become part of your community.

How to set it up

1. Open your workflow or go to Broadcast DM
2. Write your message
3. Add {{first_name}} or {{handle}} wherever you want
4. Save — that’s it

The tip under the message box reminds you which variables are available, so you don’t need to memorize anything.

Availability

Personalized DMs are available on the Pro plan. If you’re on Starter or Trial, upgrade to unlock this along with everything else BlueOrbit offers.